At this point, it’s clear: The local beauty scene never sleeps. Nearly every player in the space has something brewing—be it a bold makeup drop, a skincare breakthrough, a fragrance debut, or even the arrival of an international beauty magazine. From buzzy product reveals to the unveiling of dreamy new boutiques, editors and content creators have been dashing across the metro to witness it all in real time.
With so much happening all at once, we’re here to give you a quick refresher—just in case you missed a headline or two. Who knows? You might just discover your next must-have for your beauty stash.
Allure Officially Lands in the Philippines
The beloved global beauty title has finally made its Philippine debut, marking its third international edition, and was welcomed by celebrated and respected personalities in the beauty industry.
At the helm of Allure Philippines is Editor-in-Chief Rissa Mananquil-Trillo, whose appointment signaled a thoughtful and strategic take on local beauty narratives. Also in attendance was Allure US Editor-in-Chief Jessica Cruel, underscoring the global brand’s commitment to its regional expansions.
Cover stars Heart Evangelista and Bretman Rock—two personalities who’ve long blurred the lines between beauty, influence, and cultural relevance—were present at the celebration, adding star power to an evening that signaled not just the arrival of a new title, but a new voice in Philippine beauty media.
From Milan to Manila: Armani Beauty Makes Its Philippine Debut
Luxury has landed! Armani Beauty has officially opened the doors to its first boutique in the Philippines. Located on Level 2 of the SM Mall of Asia’s South Main Mall, the space brings together the brand’s most iconic offerings: from the glow-giving Luminous Silk Foundation to its high-performance skincare line Crema Nera and the ultra-exclusive Armani Privé fragrances.
Power Fabric + Foundation
Available at Armani Beauty SM Mall of Asia
Crema Nera Supreme Reviving Cream
Available at Armani Beauty SM Mall of Asia
Lip Maestro Velvet Liquid Lipstick
Available at Armani Beauty SM Mall of Asia
Maison Francis Kurkdjian Welcomes Kurky in Manila
Nearly a decade since his last visit, Maison Francis Kurkdjian co-founder Marc Chaya returned to Manila to launch Kurky, playfully dubbed as the scent of childhood and freedom. The fragrance is a delicate blend of soft, subtle notes—think “tangy tutti-frutti” layered over a creamy musky base. It’s a beautiful nod to the brand’s roots: light, elegant, and effortlessly wearable. One particularly charming detail? The name itself, playfully nicknamed after the master perfumer and inspired by his younger years.
Kurky Eau de Parfum
P13,250, Rustan’s
Lancôme Idôle Power, the Bolder and Fruitier Spin on the Signature Scent
Idôle Power Eau de Parfum Intense offers a bold new twist on the cult-favorite scent. Richer and fruitier than its predecessor, it leans into creamy sandalwood for depth—perfect for nights when you want to leave a lasting impression. It’s a scent made for those who embrace their individuality, a fragrant backbone for speaking and walking with confidence. After all, fierce femininity is the ultimate “It girl” energy right now.
Idôle Power
P9,950, Lancôme Greenbelt
Radiance Reloaded: NARS Drops Serum-Infused Cushion Foundation
When it comes to lit-from-within skin, NARS has long reigned supreme—especially with its cult-favorite Light Reflecting Foundation. Now, the brand levels up with the Light Reflecting Serum Cushion Foundation SPF 42/PA++, your new pat-and-go staple for everyday radiance. This next-gen cushion takes the glow-boosting formula you know and love and makes it even more wearable. Infused with a powerhouse trio of Vitamin C-rich fruits, it brightens skin instantly and over time, while shielding your complexion from blue light, pollution, and everyday stressors. The payoff? Sheer, breathable, and truly skin-like—no caking, no creasing, just that seamless “my-skin-but-glowing” finish. It’s available in eight shades and packed in a sleek white compact for quick touch-ups.
For the full glow-up, NARS rounds out the routine with the Light Reflecting Tone-up Veil, Pressed Setting Powder, and Setting Mist.
NARS Light Reflecting Serum Cushion Foundation SPF 42/PA++ (Refill & Cushion)
P2,150, Lazada
Colourette Releases Another Lippie for the Heat
You’ve probably seen this making the rounds on TikTok or Instagram—Colourette’s latest jelly-like lip stain has content creators buzzing. At first glance, it might seem like your typical hydrating, transfer-resistant tint. But there’s more intention behind the formula. According to the brand’s founder Nina Dizon on TikTok, this lip stain was specifically created with two-toned lips in mind, offering more inclusive coverage and long-lasting wear. Unlike most stains that dry down matte, this one leaves a glossy, jelly-shine finish that, as the brand notes, gets even “jellier” over time.
Jelly Kiss Lip Tint
P399, Lazada
