The beauty world’s been busy—billion-dollar deals, headline-making skincare tech, and Gen Z drops at accessible price points. From buzzy brand moves to science-backed breakthroughs, there’s no shortage of innovation (and new trends) shaking up the beauty space. Whether you’re chasing glow, catching up on your industry tea, or hunting down the latest must-have, here’s what’s making noise—and worth making shelf space for.
Boss Beauty Move: Hailey Bieber’s Rhode Sells for $1 Billion
Hailey Bieber just pulled off the ultimate boss move: Her brand Rhode is now part of the e.l.f. Beauty empire, acquired in a deal worth up to $1 billion. That’s $800 million upfront in cash and stock, and a potential $200 million earnout over the next three years. Founded in 2022 (yes, it’s only been three years!), Rhode quickly rose to cult status among Gen Z consumers, beloved for its minimalist yet effective products and modern “It girl” aesthetic.
But Bieber isn’t stepping back—she’s stepping up. She’ll stay on as Rhode’s Chief Creative Officer and Head of Innovation, while also serving as a strategic advisor to e.l.f. Beauty. “I found a like-minded disruptor,” she says of e.l.f., adding that the partnership will supercharge Rhode’s expansion plans. With global retail rollouts ahead and a powerful new backer, Rhode’s next chapter looks as shiny as its Peptide Lip Treatment.
Clarins Introduces Next-Gen Extra-Firming Creams
Clarins is rewriting the rules of age-defying skincare with its new Extra-Firming Day & Night Creams—powered by the brand’s new [COLLAGEN]³ Technology, visibly firming the skin in just seven days. Its unique complex includes collagen polypeptides, organic pecan tree extract, and mitracarpus, all working together to increase skin’s collagen reserves by a whopping 53 percent. At its heart, the new technology focuses on mitigating the impact of carbamylation, a natural process in which certain acids in the skin degrade collagen fibers, leading to aging and loss of firmness.
But this line does more than just firm. It tackles tone, texture, hydration, and radiance with a potent blend of plant-based actives (niacinamide, organic aloe, oat sugars, and avocado peptides). Even better? The sensorial, rose- and camellia-infused creams now come in chic, refillable jars—cutting waste without compromising luxury. This is skincare for women over 40, made extra.
Extra-Firming Day Cream
Clarins
Extra-Firming Night Cream
Clarins
Playful, Pretty, and Practical: Pretty Secret’s Latest Makeup Launches Are Here
Local makeup brand Pretty Secret turned up the fun and color at its recent Pretty Secret Tour event held at the Dessert Museum in Pasay City, giving us a first look at its fresh makeup launches that are sure to inspire creativity and fun in every makeup routine. The brand’s newest lineup delivers exactly what Gen Z beauty lovers crave: fun, versatility, and easy-to-use formulas. (Also a huge bonus: the super friendly price points!)
The 2-in-1 Lip Serum Essence stood out as a great everyday pick—lightweight, hydrating, and with just the right pop of color: bright yet natural. The Quad Eyeshadow Palettes also impressed with their smooth blending and a versatile combination of matte and shimmer shades that work well for both simple and more dramatic looks.
But an easy favorite is the 3-in-1 Blurry Mousse Pot. Its airy texture glides on effortlessly, giving a fresh, natural flush to eyes, cheeks, and lips—a clever multitasker for on-the-go beauty. The 3-in-1 Beauty Palette is another must-try: compact, practical, and packed with shades that suit any mood or occasion.
Pretty Secret 3-in-1 Blurry Mousse Pot
P189, Lazada
Pretty Secret 3-in-1 Beauty Palette
P199, Lazada
Pretty Secret 2-in-1 Lip Serum Essence
P139, Lazada
Cetaphil Teams Up With DermHQ For The Bright Healthy Radiance Line
At a recent Radiance Lab clinic takeover at DermHQ, cult-favorite gentle skincare brand Cetaphil teamed up with board-certified dermatologist and content creator Dr. Irene Gaile Robredo-Vitas for an expert-led deep dive into the science behind its Bright Healthy Radiance line. As the first clinic takeover of its kind, Dr. Robredo-Vitas broke down how the line goes beyond surface-level brightness—positioning it as a smart, multi-action routine designed to target uneven tone and boost overall skin radiance.
Cetaphil Gentle Renewing Cleanser
P785, Watsons
Cetaphil Perfecting Serum
P2,105, Watsons
