These days, beauty enthusiasts turn to their favorite content creators for everything—from product reviews and tutorials to honest takes on the latest trends. More than just influencers, they’ve become trusted voices helping us navigate a beauty landscape overflowing with options.
So, it’s no surprise that local beauty brands are teaming up with top creators to launch products that aren’t just trendy—they’re thoughtful, personal, and made with the community in mind. Here, we see how influence and innovation merge to deliver something fresh, personal, and of course, vanity-worthy. Case in point: three standout collaborations that are currently making waves in the local beauty scene. Here’s what you need to know.
M.A.C Cosmetics x Jelly Eugenio
For anyone who fell down the beauty rabbit hole during the pandemic, it’s hard to forget how Hailey Bieber turned the “glazed donut” look into a full-blown moment. This trend embraced a dewy, skin-first approach, influencing skincare routines, makeup techniques, and nail designs. But its roots go further back—to Hollywood’s Golden Age, when icons like Marilyn Monroe and Elizabeth Taylor sported subtly luminous lips for an extra glow under early Technicolor lighting.
The look resurfaced in the ’90s, when dark lip liners were worn with sheer gloss or balm—a signature look that remains relevant today. That is why we find it quite fitting that Filipino celebrity makeup artist Jelly Eugenio teamed up with M.A.C Cosmetics to curate a lip kit that taps into both nostalgia and now.
The limited edition kit includes three products, and here’s how Eugenio suggests applying them:
- Lip Pencil in Cool Spice: Outline the edges of your lips, then gently blur the pigment at the Cupid’s bow and the center of your lower lip to create a natural shadow.
- M·A·Cximal Silky Matte Lipstick in Velvet Teddy: Lightly dab the color onto the inner part of your lips, then blend softly into the liner for a smooth, blended effect.
- Squirt Plumping Gloss Stick in Lower Cut: Concentrate the gloss on the center of your lips, then feather it outward for a full, dimensional finish.
M·A·C x Jelly Lip Kit
Available in all M·A·C stores nationwide
blk cosmetics x Rei Germar
We all love the transformational power makeup has. Feeling a bit edgy today? A smoky eye will never let you down. Want a chic pop of color? A swipe of red lipstick does the trick. Our makeup choices often mirror our moods—and this was exactly the sentiment that 29-year-old YouTuber Rei Germar leaned into for her new collaboration with blk cosmetics.
As a frequent traveler and someone who values her downtime, Germar curated a three-piece collection of pocket-sized essentials, each tailored to a different vibe.
Each kit features the Soft Focus 16-Hour Makeup Setting Spray, False Lash Mascara (a standout!), and Brow Lock Mascara. But it’s the blush and lip picks that give each set its own personality:
- Love Locked: This is made for those who want to embrace their inner soft girl. This romantic kit includes blk’s Creamy All-Over Paint in Something Pink,and Airy Velvent Tint in Sway. It’s a kit that will make you want to romanticize any daily routine.
- Dream State: It’s your go-to reset kit for slow weekends and moments of calm. It includes the Creamy All-Over Paint in Barely Blushed and Lip Butter in Outro. The result? An effortless at-home pick-me-up.
- Active Radiance: This is the perfect on-the-go combo with just the right amount of edge. It pairs the Creamy All-Over Paint in Rush Flush with Glossdrip in Tote for a fresh, subtly bold finish.
Love Locked
P1,299, Lazada
Dream State
P1,299, Lazada
Active Radiance
P1,299, Lazada
Vice Cosmetics x Lierge Perey
Have you heard of the Lierge Effect? It’s a hyper-refined, niche aesthetic defined by the ultra-polished look that content creator Lierge Perey is known for. With her strategic techniques for sculpting, softening, and achieving glass-like radiance, Lierge has become synonymous with a filtered-skin finish—so much so that her followers coined the term to recreate her signature glow.
And what better way to highlight this look even further than with a lip collection inspired by her go-to combo of soft, plump color? Her collaboration with Vice Cosmetics brings the aesthetic to life through a lip-focused lineup featuring two key formulations: the Velvet Blur Lip Shaper for soft definition and the Velvet Soft Lip Bullet for buildable color. Worn together, they create the perfect diffused lip—a hallmark of the Lierge Effect.
The collection features everyday nudes, soft pinks for a romantic touch, and bold reds for a daring pout. Each shade is designed to achieve that perfected, feathered lip—an effortless finish that’s right in step with what Filipino Gen Z is loving now.
