Beauty is always on the move. It crosses borders, breaks norms, and finds its way into vanities around the world. Beyond the latest product drops, entire brands are making their mark in the Philippines, not just with new products and flagship stores, but even with new ambassadors who embody their vision. Some arrive with cult followings, others with bold innovations, but they all definitely add something new to the conversation. These arrivals aren’t just new spots to shop or new additions to the shelves—they’re a glimpse into beauty’s next big moves, whether they’re long-anticipated or unexpected.
Armani Beauty Lands in Manila with Its First Boutique at SM Mall of Asia
Armani Beauty has officially arrived in the Philippines, opening the doors to its first-ever boutique at SM Mall of Asia. Beauty lovers can explore the full range of the brand’s most coveted essentials, from the iconic Luminous Silk Foundation, prized for its weightless, lit-from-within glow, to the bold and velvety hues of the Lip Maestro. Fragrance lovers can also explore Armani Privé, the house’s haute couture scent collection, where each scent is a masterpiece of rare ingredients, masterful craftsmanship, and unique combinations.
Luminous Silk Foundation
Available at Armani Beauty SM Mall of Asia
Lip Maestro Velvet Liquid Lipstick
Available at Armani Beauty SM Mall of Asia
Armani Prive Thé Yulong
Available at Armani Beauty SM Mall of Asia
Heart Evangelista Becomes Mugler’s Newest Ambassador
Actress, artist, and fashion icon Heart Evangelista is adding another fashion powerhouse to her roster, officially joining Mugler as its newest fragrance ambassador. A longtime friend of the house and a global fashion icon, she’s officially stepping into the role of ambassador, bringing her signature elegance and confidence to a brand that thrives on boldness and reinvention. Dubbed the “Angel Nova Queen,” Heart is set to celebrate Mugler’s iconic scents in a series of campaigns, events, and exclusive activations.
“I am truly honored to join the Mugler family,” Heart shares. “Mugler has always stood for boldness and creativity, values that I deeply admire.” With fragrances like the ultra feminine Angel Eau de Parfum and the sensual Alien collection, Mugler scents are designed to exude confidence and make an unforgettable impression. Now with Heart as their newest ambassador, we can surely expect a fresh, fashion-forward take on its signature scents.
YSL Libre Flowers & Flames: A Fiery New Take on Freedom
The latest addition to YSL Beauty’s iconic Libre line has arrived, and it’s bringing a fresh, fiery twist to the signature scent. Libre Flowers & Flames is a celebration of contrasts: delicate but intense, floral yet bold. Launched in the country just last month, this new fragrance builds on the original Libre’s bold femininity, adding a fiery floral twist with the exotic warmth of desert lily flower and the creamy richness of coco palm flower, creating a scent that’s both luminous and smoldering.
YSL Libre Flowers & Flames
Available at select SM Beauty stores
Louis Vuitton Ventures Into Beauty With Pat McGrath at the Helm
Luxury fashion meets makeup mastery as Louis Vuitton is set to make its mark in the beauty industry with the launch of La Beauté Louis Vuitton. This inaugural makeup line, debuting in Fall 2025, is spearheaded by the legendary makeup artist Dame Pat McGrath, appointed as the Cosmetics Creative Director. Known for her innovative approach to color, texture, and artistry, McGrath’s influence ensures that La Beauté Louis Vuitton is not just another high-end cosmetics line but a true expression of creativity and craftsmanship.
The debut collection features 55 lipsticks, 10 tinted lip balms, and eight eyeshadow palettes each infused with McGrath’s signature boldness and Vuitton’s heritage of luxury. Beyond the makeup products, Louis Vuitton also plans to introduce small leather goods such as lipstick cases and miniature makeup trunks to enhance the luxurious experience.
Karl Lagerfeld’s KARL IKONIK Fragrances Arrive in the Philippines: Scents as Iconic as the Man Himself
More than a fashion designer, Karl Lagerfeld was a visionary who shaped the fashion world with his sharp tailoring, bold creativity, and distinct personal style. With his signature high-collared suits, dark sunglasses, and razor-sharp wit, he redefined fashion with a blend of classic elegance and modern rebellion. Now, that style takes on a new form with KARL IKONIK fragrances, finally making their way to the Philippines.
The collection introduces KARL IKONIK pour femme and KARL IKONIK pour homme, two fragrances that embody his fearless yet refined aesthetic. KARL IKONIK pour femme is a luminous gourmand floral opening with a bright fusion of raspberry and rose before revealing a heart of jasmine sambac and tuberose. The fragrance takes an unexpected turn with the delicacy of hazelnut macaron, before settling into a warm and sensual base of sandalwood and Haitian vetiver.
On the other hand, KARL IKONIK pour homme brings a fresh yet intense take on an ambery fougère. Bright sage, Madagascan ginger, and mandarin leaf create an invigorating opening, leading into the deep, slightly salty warmth of tonka bean. A blend of coconut wood and smooth sandalwood lingers on the skin, giving the fragrance a lasting confident edge.
KARL IKONIK pour femme
P4,900, Available at leading SM, Rustan’s, Landmark and Robinsons stores
KARL IKONIK pour homme
P4,900, Available at leading SM, Rustan’s, Landmark and Robinsons stores
Moncler’s Fragrance Line Reaches New Heights with Les Sommets—now with the newest addition, Ciel d’Hiver
Moncler has brought the crisp, high-altitude elegance of its Les Sommets fragrance collection to the Philippines, giving fragrance lovers a new way to experience the brand’s signature fusion of luxury and adventure. Known for bottling the feeling of fresh mountain air and alpine escapes, the collection now welcomes its latest addition: Ciel d’Hiver, a scent that captures the quiet beauty of winter skies with its blend of frosted citrus, airy musks, and soft, powdery woods.
To celebrate, we hosted The Editor’s Room where guests got a first-hand experience of the Les Sommets lineup, such as the fresh, woody depth of Haitian Vetiver in Le Bois Glacé, and the warm, sensual character of Indonesian Patchouli in Les Roches Noires. Le Solstice offers a more powdery take on the alpine experience with the inclusion of Iris, while Haute Montagne brings a dynamic mix of vanilla, woods, and musk to capture the essence of blonde woods. La Cordée rounds out the collection with the crisp, green aroma of Cypress inspired by the thrill of alpine adventure.
Le Bois Glacé Eau de Parfum
P11,600, Rustan’s
Haute Montagne Eau de Parfum
P11,600, Rustan’s
Le Solstice Eau de Parfum
P11,600, Rustan’s
La Cordée Eau de Parfum
P11,600, Rustan’s
Le Roches Noires Eau de Parfum
P11,600, Rustan’s
Ciel d’Hiver Eau de Parfum
P11,600, Rustan’s
Nishane Opens Its Doors in Makati: A New Destination for Luxury Perfumery
Turkish perfume brand Nishane has finally arrived in the Philippines, bringing its bold, expressive scents to a dedicated boutique in Glorietta 4, Makati. Known for its extrait de parfums with rich, long-lasting blends, the Istanbul-based fragrance house offers a space where scent lovers can explore its full collection up close.
Among the cult classics are Hacivat, a crisp, confident blend of pineapple, chypre and woods, and Hundred Silent Ways, a floral gourmand musky scent that whispers sweet nothings to the skin. But beyond the bestsellers, there’s an entire library of fragrances waiting to be explored; deep, resinous blends that smolder on the skin, crisp citrus scents that feel like a breath of fresh air, and gourmand compositions that blur the line between comfort and indulgence.
Making its mark alongside these iconic scents is The X Collection, a special anniversary line celebrating Nishane’s 10th year. This collection features intensified reinterpretations of six beloved fragrances, taking their signatures to new depths. There’s Hacivat X, which amplifies the original with slightly more floral and woody notes, and Hundred Silent Ways X, which deepens its leather and patchouli note for an extra touch of indulgence. The collection also includes Ani X, Fan Your Flames X, Wūlóng Chá X, and Tuberóza X, each offering a more intense, nuanced experience of the original.
With every spritz, the boutique invites you to step into a new mood, a new persona, and a new story. Now the only question is: which one will you be taking home?
Hacivat
Available at Nishane Glorietta
Hundred Silent Ways
Available at Nishane Glorietta
