Welcome to The Beauty Edit Honor Roll™️ 2025—a tribute to the moments, makers, and milestones that shaped beauty this past year. Themed The Beauty Edit Pop Awards, a.k.a. The Poppys, it’s our most exhaustive and dynamic edition yet—a winners’ lineup over two months in the making. Nominees were selected for achievements between October 2024 and September 2025, and winners were determined through votes from more than 200 editors, journalists, creators, founders, beauty executives, and industry insiders.
Never before have Filipino beauty fans had this much access to insider knowledge about their favorite brands, artists, and industry leaders. Today’s F-beauty brands are putting audiences first, opening the doors to experiences, events, and expertise that were once reserved for celebrities, influencers, and the press.
As the beauty space becomes more inclusive and accessible, The Beauty Edit celebrates the campaigns, events, and industry movers that are redefining the landscape—turning once-exclusive moments into opportunities everyone can enjoy.
Best Anthem – Beauty Editorial or Campaign: Vogue Philippines Anniversary Issue 2025
In an unprecedented move, Vogue Philippines turned the cameras on the behind-the-scenes creatives who have shaped the Philippine fashion and beauty industries. For its third Anniversary Issue, the magazine brought together over 200 photographers, stylists, designers, makeup artists, and hairstylists who have influenced the national fashion scene. The issue honored them through group portraits and insights into their personal artistry. According to the Vogue Philippines team, the room was filled with mutual respect and admiration—an extraordinary gathering of creatives who rarely get to work together, and who were humbled to be alongside the very artists they have long looked up to.
Best Live Performance – Beauty Activation of the Year: Issy Fragrance Pop-up
When Issy announced their Fragrance Pop-up this year, it was clear it would be more than just a display of new perfumes—and we were not disappointed. The brand transformed the pop-up into a fully sensorial experience, engaging sight, smell, taste, touch, and hearing. Guests moved from room to room, beginning with an introductory film that unveiled the inspiration behind the fragrances. They were then guided to a listening station where they could see, hear, and smell the vision behind each scent before sampling the perfumes alongside fresh fruit and refreshments. By creating such an immersive experience that was open to the public, Issy brought a level of accessibility to fragrance activations that was previously reserved for influencers—allowing a broader audience to step into a world of luxury and creativity.
Grand Encore – Industry Event of the Year: Full Spectrum Makeup Masterclass
In August this year, makeup artists Mark Qua, Jelly Eugenio, and Anthea Bueno came together for the second run of their celebrated makeup workshop, following its successful debut in 2024. The two-day event, dubbed the Full Spectrum Makeup Masterclass, was split into Show 003 and Show 004. Show 003 focused on helping attendees refine their personal makeup style, while Show 004 offered insider techniques and professional tips for working makeup artists. Guests were treated to exclusive freebies and the invaluable opportunity to receive guidance from the very makeup artists they admire. By bridging the gap between beginners and professionals, it delivered a one-of-a-kind learning experience designed to empower and uplift the Filipino makeup industry.
Master Showrunner – PR Agency of the Year: Visions & Expressions
Behind every unforgettable brand activation is a PR agency that pours its craft, creativity, and countless hours into transforming a campaign into an experience—one that resonates with both industry insiders and its intended audience. This year, the spotlight is on Visions & Expressions, the powerhouse behind many of Rustan’s and SSI’s luxury beauty brands. With sharp strategy, strong relationships, and thoughtful creative direction, they’ve elevated their brands, shaped industry conversations, and delivered campaigns built not on transactions, but on trust, respect, and shared purpose—proving that true partnership is what drives lasting impact.
The Beauty Edit Pop Awards 2025 live ceremony was held last November 29 at Rockstar Greenhills, San Juan City.
