Under-The-Radar, Luxury J-Beauty Buys to Know

Our list of J-beauty must-buys from Mitsukoshi Beauty features top-tier, premium beauty brands that even hardcore beauty fans may not have heard of—yet.
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Japanese brands have always been regarded for quality and performance–and this is especially true for J-beauty. The recently launched Mitsukoshi Beauty gathered some of these renowned Japanese brands under one door and brought in under-the-radar, premium labels only available in-store and online. We’re sure even those already immersed in J-beauty will find delight in many of its exclusive brands.

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Waphyto

Waphyto is a multi-awarded brand for its skincare powered by phytotherapy, biotechnology, and herbology. Founded by a famous therapist Atsuko Morita, Waphyto is Japan’s first plant bio methodology brand, featuring ingredients sourced from herbs sourced from Mikawa, Japan, where the soil is vitamin-rich.

Some of our recommendations from the brand include the Scalp Lotion, a mist for the scalp that works and feels like an essence for the scalp, so it’s non-creamy and non-oily. Just spray on the scalp and massage it in with the fingertips. It has Waphyto’s nutrient-rich botanicals apart from the key ingredients for addressing dry scalp, thinning, dull, and graying hair: 2K glycyrrhizic acid, natto gum, hinokitiol, and hydrolyzed yeast extract. We also love its skincare line, from the non-drying cleanser and toner to the treatment lotion. It offers a complete trial set perfect for starters.

Waphyto Scalp Lotion

P2,295, Lazada

Waphyto Regena Toner

P2,795, Lazada

Waphyto Regena Foaming Wash

P2,250, Lazada

Waphyto Hand Cream Balance

P995, Lazada

Waphyto Intimate Wash

P1,350, Lazada

E Standard

E Standard is a luxury haircare brand that is truly like skincare for the scalp. This is a staple in several 5-star hotels in Japan. The shampoo smells divine and works right away. It lathers into a smooth foam and rinses silky and soft—you immediately see the difference from your regular shampoo. The hair treatment has two options depending on your hair concern. Finally, the last touch is its covetable hair oil for those who want lustrous, silky soft hair.

E Standard Travel Set

P1,750, Lazada

E Standard Hair Oil

P1,495, Lazada

E Standard Shampoo

P2,600, Lazada

E Standard Treatment Cuticle Nutrition

P2,600, Lazada

La Casta

La Casta, meanwhile is a salon-trusted haircare brand in Japan, which is known for its botanical ingredients and natural aromas. This is another impressive brand! Must-discover are its hair spa scalp brush (the most relaxing massage comb!), specialized brushes, and scalp treatments.

La Casta Hair Spa Scalp Brush

P1,400, Lazada 

La Casta Aroma Esthe Hair Soap 82 Detox & Balance

P1,400, Lazada

La Casta Aroma Esthe Hair Mask 82 Detox & Balance

P1,400, Lazada

More J-beauty

Here are other brands and products to check out when you drop by Mitsukoshi Beauty: made of Organics deo roll-on, the Sholayered body spray, and the product for its unique powdered facial cleanser.

made of Organics Deo Lotion

P995, Lazada

Sholayered Body Spray

P2,632.50, Lazada

the product Facial Cleanser

P1,195, Lazada
The japanese  footbridge by © Claude Monet by The Everette. Floral plant illustration by ©Merre57 via canva.com

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Read quality and relevant features, get exclusive invites to our beauty events, access The Editor’s Room, receive complimentary gifts*,  get free shipping for The Beauty Edit Box, and more when you become a member. Subscribe to The Beauty Edit now. 

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