Japanese brands have always been regarded for quality and performance–and this is especially true for J-beauty. The recently launched Mitsukoshi Beauty gathered some of these renowned Japanese brands under one door and brought in under-the-radar, premium labels only available in-store and online. We’re sure even those already immersed in J-beauty will find delight in many of its exclusive brands.
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Waphyto
Waphyto is a multi-awarded brand for its skincare powered by phytotherapy, biotechnology, and herbology. Founded by a famous therapist Atsuko Morita, Waphyto is Japan’s first plant bio methodology brand, featuring ingredients sourced from herbs sourced from Mikawa, Japan, where the soil is vitamin-rich.
Some of our recommendations from the brand include the Scalp Lotion, a mist for the scalp that works and feels like an essence for the scalp, so it’s non-creamy and non-oily. Just spray on the scalp and massage it in with the fingertips. It has Waphyto’s nutrient-rich botanicals apart from the key ingredients for addressing dry scalp, thinning, dull, and graying hair: 2K glycyrrhizic acid, natto gum, hinokitiol, and hydrolyzed yeast extract. We also love its skincare line, from the non-drying cleanser and toner to the treatment lotion. It offers a complete trial set perfect for starters.
Waphyto Scalp Lotion
P2,295, Lazada
Waphyto Regena Toner
P2,795, Lazada
Waphyto Regena Foaming Wash
P2,250, Lazada
Waphyto Hand Cream Balance
P995, Lazada
Waphyto Intimate Wash
P1,350, Lazada
E Standard
E Standard is a luxury haircare brand that is truly like skincare for the scalp. This is a staple in several 5-star hotels in Japan. The shampoo smells divine and works right away. It lathers into a smooth foam and rinses silky and soft—you immediately see the difference from your regular shampoo. The hair treatment has two options depending on your hair concern. Finally, the last touch is its covetable hair oil for those who want lustrous, silky soft hair.
E Standard Travel Set
P1,750, Lazada
E Standard Hair Oil
P1,495, Lazada
E Standard Shampoo
P2,600, Lazada
E Standard Treatment Cuticle Nutrition
P2,600, Lazada
La Casta
La Casta, meanwhile is a salon-trusted haircare brand in Japan, which is known for its botanical ingredients and natural aromas. This is another impressive brand! Must-discover are its hair spa scalp brush (the most relaxing massage comb!), specialized brushes, and scalp treatments.
La Casta Hair Spa Scalp Brush
P1,400, Lazada
La Casta Aroma Esthe Hair Soap 82 Detox & Balance
P1,400, Lazada
La Casta Aroma Esthe Hair Mask 82 Detox & Balance
P1,400, Lazada
More J-beauty
Here are other brands and products to check out when you drop by Mitsukoshi Beauty: made of Organics deo roll-on, the Sholayered body spray, and the product for its unique powdered facial cleanser.