Best of J-Beauty: The Public Organic

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Inside the Box:

The Public Organic Essential Oil Shampoo and Treatment, Hair Oil, and Body Soap 

BEHIND THE BRAND

The Public Organic takes from the potent properties of essential oil, as it “contains the concentrated energy of plants,” for its products. Putting principle into practice, the brand ensures that all its products are made with at least 95 percent natural ingredients and at least 10 percent organic ingredients, with its fragrances derived from 100 percent essential oils.  

TRULY J-BEAUTY

Among its iconic products are its Super Bouncy and Super Positive Shampoo and Treatment sets, which have been ranked Number 1 by beauty magazines in Japan and are the best-selling hair care sets on Amazon Japan. Other than their ability to nourish, tame, and manage damaged and stiff hair, the Shampoo and Treatment are also known for their stress-relieving aromas—part of the ritual includes taking a whiff of the product on your palm right before application. 

The Hair Oil, which can also be used as a leave-in treatment or for styling for a wet or semi-wet look, comes in three variants: Super Positive for dry, tangled hair, Super Bouncy for frizzy hair, and Super Shiny for stiff and dull hair. 

The Body Soaps, on the other hand, are available in the brand’s two most popular scents: Super Bouncy, which has a floral citrus scent that helps clear the mind, and Super Positive, with a sweet floral woody aroma that uplifts the mood. 

WHY WE LOVE IT 

Daily hair and body care with The Public Organic feels like a luxurious at-home spa experience. It makes us look forward to an indulgent bath time. The essential oil-infused products not only nourish and moisturize your locks, they’re a therapeutically aromatic indulgence, too. The quality and formulation of its products are comparable to renowned favorites we find at our go-to hotels. 

The Public Organic Body Soaps 480 ml

P880, MITSUKOSHI Beauty

The Public Organic Hair Oils 60 ml

P945, MITSUKOSHI Beauty

The Public Organic Essential Oil Shampoo & Treatment 480 ml

P995, MITSUKOSHI Beauty

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