Every product that eventually lands in your cart started somewhere that had nothing to do with an unboxing video. It started with a distributor who decided to take a chance on an unfamiliar brand, or a buyer who watched a live demo and said yes, or a conversation in a trade show aisle that nobody filmed. That’s the part of the beauty industry most consumers never see—and Cosmobeauté Philippines is where it happens.
The event runs June 17 to 19 at the World Trade Center Metro Manila in Pasay City. Returning for its second edition in the country, it’s a primarily B2B (business-to-business) trade show featuring 250-plus exhibitors from 20 countries, with 8,000 trade buyers expected this year—up from 6,000 at its first edition last year. So whether you’re a distributor scouting for the next big brand, a salon owner looking to upgrade your offerings, or a beauty enthusiast who wants a front-row seat to where the industry is heading—the floor is open to everyone.
And this year, The Beauty Edit will be there—not just to cover what’s launching, but to bring the Filipino consumer’s voice into a room that’s been making decisions about her for years.
The Philippine Beauty Industry Is Booming—And This Trade Show Is Where the Deals Get Made
The numbers are hard to ignore. According to a recent report by IMARC Group cited in a press release from Cosmobeauté Philippines, the Philippine beauty and personal care market hit $6.7 billion in 2025 and is projected to reach $11.1 billion by 2034. There are now over 13,700 beauty product manufacturers in the country—and from Lazada to Shopee to TikTok Shop, the channels to reach consumers have never been more accessible.
Rungphech Chitanuwat, Country General Manager of Informa Markets and the organizer behind Cosmobeauté Philippines, frames the opportunity as broader than most people expect—pointing out that beauty now spans every age group and gender, from teenagers already ordering lipstick online to a growing men’s grooming segment to an aging population with its own skincare demands.
“This year, the event is not just bigger, but it is also more focused on addressing the evolving needs of the beauty and wellness industry in the Philippines. Cosmobeauté Philippines has everything that every business needs from showcasing innovative products to creating more meaningful connections. They don’t need to travel overseas and see other international beauty shows because Cosmobeauté Philippines is bringing the platform here,” says Chitanuwat.
For anyone in the trade, this is where you come to get ahead of that curve—without flying to Seoul or Dubai to do it. But the floor is open to everyone.
Why Filipino Brands Are the Ones to Watch
This year’s event is co-presented with the Department of Trade and Industry, and their involvement goes well beyond branding. The DTI Pavilion will feature around 40 Filipino MSMEs—brands that the DTI consider export-ready.
“The beauty industry today is no longer just about products. It is about innovation. It’s about identity. And more importantly, it’s about creating value that allows Filipino enterprise to compete not only locally, but globally,” says Assistant Secretary Nylah Rizza Bautista of DTI’s Competitiveness and Innovation Group.
According to Asec. Bautista, Philippine cosmetics and personal care exports already grew 6.9 percent last year, from $112 million to $120.5 million, and she sees platforms like Cosmobeauté as a key part of how that growth happens—giving local brands direct access to international buyers and the kind of visibility that’s hard to build from scratch.
“This is where our competitive advantage lies, because when creativity is matched with innovation, quality, and strong market access, Filipino enterprises become globally competitive.” Asec. Bautista says. “Our goal is very simple—not only help MSMEs participate in the market but help them thrive in it.”
“The future of Filipino industries will not be only defined by what we can create, but how we boldly innovate, how proudly we tell our stories, how confidently we bring Filipino excellence to the global stage. Because the future of our industries will depend not only to what we can create, but how we can adapt, innovate, and compete,” she says.
What’s Happening at the Show
The exhibition floor is the main event, but there’s a full program running alongside it that’s worth planning around.
If you’re a makeup artist or beauty professional, the competitions will be hard to miss—the Bridal Makeup Competition, a Hair and Makeup Competition by UMAP themed Pearl of the Orient Seas, and Beautelympics by PAAP. These are the kinds of sets you’d want to watch in person rather than a recap reel.
The seminar lineup skews more industry—CCIP Connect for consultations, the Minamata Conference, Formula Care by the Philippine Society for Cosmetics Science—but the sessions on market trends, sustainability, and consumer behavior are genuinely worth sitting in on if you want to understand where the industry thinks it’s going next.
And if you’re coming purely as a beauty fan, there’s plenty for you too—short makeup workshops, live demos, and if last year is anything to go by, the kind of energy that only happens when it’s as if an entire industry is in the same building at once.
The Beauty Edit Will Be There—And We’re Bringing Data
Here’s why this matters to you specifically: The Filipino beauty consumer is one of the most talked-about in Southeast Asia right now—but much of the data shaping industry decisions still comes from global reports that don’t always fit our local reality.
Through The Beauty Edit Members’ Club, we’re gathering direct, firsthand data on how Filipino beauty consumers actually shop, discover, and decide — the products they keep repurchasing, the ones they quietly dropped, and the recommendations they actually act on. We’re bringing those findings to Cosmobeauté—and if you’ve ever wanted the brands you love to understand you better, this is part of how we’re trying to help make that happen.
Haven’t taken the survey yet? There’s still time—it takes around 10 to 15 minutes, all responses are confidential, and every completed entry goes into an exclusive giveaway from The Beauty Edit. Take the survey here. The more voices in the data, the better the picture.
The Filipino beauty industry has spent years proving itself—to international buyers, to global platforms, to a market that was once quicker to trust an imported label than a local one. But at this stage, the industry is having its moment. Local brands are gaining ground, Filipino ingredients are finding international audiences, and the consumer driving all of it is more informed and more discerning than ever.
Cosmobeauté Philippines 2026 is a good place to witness all of that up close and maybe play a part in where it goes next. Whether you’re a brand trying to break through, a buyer looking for what’s next, or simply someone who loves beauty and wants to understand the industry behind it, the show offers something that’s hard to find anywhere else: the full picture, all at once, in one hall.
Cosmobeauté Philippines 2026 runs 17 to 19 June at the World Trade Center Metro Manila. Registration is free before June 1—after that, it’s ₱300 for a single day or ₱500 for all three. Register here.
PHOTOGRAPHS BY THE BEAUTY EDIT TEAM/COURTESY OF COSMOBEAUTE PHILIPPINES.
