Inside The Poppys: What Went Down at The Big Beauty Bash 2025

Beauty owned the stage at The Beauty Edit’s annual year-ender, headlined by The Beauty Edit Pop Awards—a.k.a. The Poppys. If you missed the show, here’s the full rundown.
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The Big Beauty Bash went full-on pop this year with a music-awards–themed celebration—where every corner was made for the spotlight, every moment felt like a scene, and every guest stepped into their star era.

Now in its fifth year, The Beauty Edit marked a major milestone with a show that celebrated beauty loud, proud, and unapologetically—exactly how an awards night should. Held at Rockstar Greenhills, the event transformed the entire venue into a beauty-meets-music playground, inviting guests to discover the industry’s chart-toppers with pure pop-star flair. Even the KTV rooms were reimagined into pop concert stations, leading up to the main event: a live awarding ceremony inside the Concert Hall.

It was a day pulsing with beauty’s fun, fearless, ever-evolving energy—brought to life by a community that’s been there since day one, plus plenty of fresh faces. Here’s your backstage pass to everything that went down.

Welcome to The Beauty Edit Pop Awards 2025

Inspired by the iconic music award shows of the ’90s and 2000s, this year’s celebration gave beauty the stage it deserved. From backstage access to chic VIP lounges, every spot was thoughtfully curated to capture peak pop awards energy—creating an experience that was immersive, nostalgic, and truly unforgettable.

Right after registration, guests received their wristband and ticket—an instant kickstart to their awards show journey. The wristband served as their official event marker, while the ticket guided them through the space, ensuring every room was explored and every moment experienced by all.

The Pre-Show Journey

As the countdown to the show began, guests stepped into a full artist’s routine, thanks to the event’s headlining partner brands.

At the Reborn Studio, Dove offered express hair touch-ups to keep everyone’s ‘dos fresh and camera-ready. Meanwhile, the Hair Jam Tent by Fino delivered a true Y2K moment with hair-bedazzling appointments that added extra sparkle to every strand.

A quick glam fix with Dove awaited at the Reborn Studio, ensuring everyone was show-ready before the festivities kicked off.

Fino brought the Y2K fantasy to life at the Hair Jam Tent, adding playful accessories for haute hair looks.

No performance is complete without picture-perfect skin. Guests prepped at Pond’s Dream Glow Lounge, discovering the Ultra-Light Biome Gel for a radiant, photo-ready finish. Over at the Backstage Area, Marie France, Facial Care Center, and Svenson offered the ultimate pre-show reset, complete with surprise treats.

Skin prep before hitting the stage is a must—and Pond’s delivered with the help of the new Ultra Light Biome Gel at the Dream Glow Lounge.
Marie France, Facial Care Center, and Svenson treated guests to pre-show goodies to set the mood.

Makeup touch-ups awaited at the Glam Room, fully stocked with Issy, Popique, and Lucky Beauty for swatching, experimenting, and capturing final looks at the built-in photobooth. To channel full pop-star energy, the Soundcheck Studio with Lancôme invited guests to warm up their vocals before taking center stage.

Swatches, poses, and snapshots stole the spotlight at the Glam Room, where Issy, Popique, and Lucky Beauty offered a fun lineup of products to explore.

At the Soundcheck Studio, guests warmed up with a quick game designed to bring out their inner star.

For those seeking relaxation, two dedicated spaces offered calm and sensory escape. Vaseline at the Dream Glow Lounge treated attendees to quick hand massages—aptly called “Skin Shots”—for an instant dose of calm. For a deeper olfactory experience, local perfume brand Tadhana transformed the Chillout Lounge into a fragrant haven for full scent discovery.

Guests enjoyed relaxing “Skin Shots” with Vaseline for a refreshing skin break.

The Chillout Lounge offered a serene escape, complete with Tadhana’s immersive scent experience.

Several spots captured the thrill of being a true fan. At the Fan Zone, powered by Puressentiel and Bioderma, guests picked up feel-good favorites to take home. Inside the Concert Hall, the Merch Booth showcased a curated lineup of local brands from The Beauty Edit Gallery at Spatio. The VIP Check-In welcomed subscribers with personalized keepsakes, while annual members scored instant welcome kits.

At the Fan Zone, Puressentiel and Bioderma handed out brand must-haves for guests to take home.

Fab tokens were up for grabs at the Merch Booth, showcasing products from The Beauty Edit Gallery at Spatio.

Finally, The Beauty Edit Box Vol. 18 | Greatest Hits made its grand appearance in the Concert Hall, ready for claiming after the program—the perfect sendoff after a star-worthy experience.

And The Poppys Go To…

The highlight of the day was the unveiling of this year’s winners of The Beauty Edit Honor Roll 2025, themed The Beauty Edit Pop Awards, a.k.a. The Poppys. Delivered in full award-show fashion, the program honored the trailblazers shaping the local beauty landscape and celebrated the true headliners of the year: the moments, makers, and milestones that moved the community forward.

The Poppys recognized winners across 19 categories—the people, brands, moments, and milestones that defined the year in beauty.

Covering achievements from October 2024 to September 2025, this year’s Honor Roll is The Beauty Edit’s most expansive and dynamic yet. Curated from the votes of more than 200 editors, journalists, creators, founders, beauty executives, and industry insiders, it reveals the definitive roster of the most deserving recipients of The Poppys. (Check out our full winners’ lists!)

Creative Director Joel Martin Andrade celebrated back-to-back wins: Beauty Activation of the Year (for the Issy Fragrance Pop-up) and Beauty Creative of the Year.

Over 200 guests, two full shows, and one unforgettable day: This year’s Big Beauty Bash wasn’t just a celebration of The Beauty Edit’s fifth anniversary—it was the ultimate finale to a truly momentous year, buzzing with star power, glam energy, and an incredible sense of community. To everyone who joined us, thank you for making it an affair to remember. We hope you loved every moment as much as we did!

Photos by Mark Alvarez and Skye Studio.
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