Tried & True: Must-Try Products from Chu Chu Beauty

While there’s no shortage of choices when it comes to budget-friendly beauty products in the local market, there’s a new player on the scene making waves: Chu Chu Beauty, a K-beauty-inspired makeup brand that’s not just changing the game with the quality of its formulations but is also turning heads with its edgy-cute packaging design that totally nails that cool girl vibe and Gen Z energy.

Chu Chu Beauty recently marked its second anniversary with a birthday bash, inviting all their beauty friends to the big celebration. It took us back to high school, at Chu Chu Academy, everyone clad in school-themed outfits that matched the brand’s ever-so-vibrant and youthful vibe. Chu Chu Beauty unveiled new shades for their popular Juicy Dew Lip Tint and Heart Blush Duo, introducing even more irresistible additions to their collection, plus, a new must-have product revelation: the Velvet Blur Tint. 

Despite only being in its second year in the industry, it’s loud and clear that Chu Chu Beauty is already on its way to solidifying its place in the local beauty landscape as it brings loads of creativity and innovation to the game. Its collection of makeup products has shades that cater to every unique identity along with some one-of-a-kind, multi-purpose products that redefine the way we apply makeup.

EDITOR FAVORITE
Chu Chu Beauty Yummy Yum Skin Dewy Cushion

One of the standout features of this skin cushion is its texture. It has lightweight coverage that’s almost weightless, making it feel like a second skin. It applies seamlessly, easily blending into the skin with just a few taps. The coverage is buildable and provides a sheer finish, resulting in a dewy and natural look without being overly shiny. Not to mention, it comes in six diverse shades so it can cater to a variety of skin tones.

THE HERO PRODUCT
Chu Chu Beauty Heart Blush Duo

It’s iconic and a quintessential Chu Chu Beauty release: It comes in adorably cute packaging and does its job well. The Heart Blush Duo features a heart-shaped compact that adds a touch of playfulness to our everyday routines. Inside its cute case are two halves of a heart with complementary shades placed side-by-side. The curated color duos range from playful pinks to sultry corals, allowing you to pair it with different looks. Try mixing both shades together to get a unique third shade! As if their existing color palette wasn’t captivating enough, they’ve also just come out with three stunning new shades which we’ve detailed below.  

This product has also gotten widespread acclaim among beauty fans, thanks to its silky and buildable formula that easily glides on the skin without leaving any hint of patchiness or cakiness. We especially love how the blush can remain intact throughout the day even on oily skin. Plus, it’s easy to control the intensity to your liking, whether that’s a subtle, natural finish or a striking burst of color.

UNDER-THE-RADAR ESSENTIAL
Chu Chu Beauty Lip Syrup

This little gem is gaining popularity thanks to its glossy finish that doesn’t feel sticky at all. At first glance, the six shades might all look the same–aside from the fact that half of them are pink, while the other is peach–because they’re all pretty sheer. But take a closer look and you’ll see a slight difference in the color of the glitters. We love how it can be worn on its own for a high-shine gloss with a subtle tint, or used as a lip gloss topper over lipstick for an ultra-shiny look with more pigment.

Chu Chu Beauty Yummy Yum Skin Loose Powder

Chu Chu Beauty is stepping up its game by introducing base products, and one product that’s starting to gain attention is the Yummy Yum Skin Loose Powder. Many of its users have raved about its finely-milled texture and lightweight feel that doesn’t give off a cakey or heavy look. We love how it smoothens out pores, leaving a natural, somewhat blurred finish. 

NEW ICONS
Chu Chu Beauty Velvet Blur Tint

The Velvet Blur Tint, the newest member of Chu Chu Beauty’s product range, is already turning heads for its ability to give off that diffused, matte lip look. The best part is that it can give the lips a blurring effect without compromising on comfort because it feels as light as a feather. It also stays put for a good while without leaving the lips overly dry. 

What’s even better is that it can be used in different ways: Swipe it directly onto the lips because it’s pigmented enough for a full and vibrant look, or lightly tap it on with your fingers for a more blotted or gradient look without the harsh lines.

CULT CLASSIC
Chu Chu Beauty Juicy Dew Tint

This product is a perfect blend of color and shine. It can be worn solo because it’s got rich and vivid pigment that stands out on its own, but it also works great as a top coat on any lipstick to add an extra sheen on days that call for bold and glossy lips. 

What’s great about its formula is that it leaves behind a stain that lingers throughout the day, making sure it leaves a subtle hue on the lips even after the gloss has faded. Its non-sticky and lightweight texture lets the tint glide effortlessly on the lips, making application a breeze. Despite the glossy finish, it’s proven to stay put for a long time, so there’s no need to reach for frequent touch-ups.

These are some of the newest shades they’ve just dropped:

UNDERRATED ICON
Chu Chu Beauty Multi-Use Heart Stick

Chu Chu Beauty’s OG lineup wouldn’t be complete without this classic, and it’s one that’s been around since the beginning. Another total eye-catcher with its heart-shaped tube, the Multi-Use Heart Stick comes in a creamy and blendable formula. Application is easy, peasy: tap it on your eyelids for a splash of color, dab it on your cheeks for a rosy glow, or swipe it on your lips for a natural-looking tint. Its pigment is not too intense, which makes it easily buildable. Its twist-up tube also makes it quite handy to take on the go, saving us space and time in our usual routine.

Chu Chu Beauty Glitter Shimmer Duo

The Glitter Shimmer Duo adds a cool sparkle to a makeup look without the hassle of needing glitter glue. Each shade comes in two versions, a shimmer and a glitter, which can be either mixed and matched or used on its own. Applying it is a breeze because you can use just your fingers to tap it on your lids for an easy, mess-free application. We love how it gives us total control over how much glitter to put on, making it great for both low-key daytime looks and more dramatic evening looks.

Collage by Dannah Valdezco. Minimalist pink podium background by © HarryKao. Tiles floor by © erlle. Pink Podium pedestal by © Lemonsoup14. Vintage phone by © studiocc. Pink Lampshade, Candles, and Makeup Blender by © Thao Nhu via canva.com