As beauty editors, we know better than to allow ourselves to believe we’ve already seen everything, and so innovations like this crazy good transfer-proof Rouge Dior Forever Lipstick still surprise us.
This also affirms what we’ve always believed: Beauty will always be an indicator of time and brands will always play a role in the cultural narrative that beauty both reflects and creates. Comfortable and mask-proof, this first by Dior Beauty is made for the times.
And believe us, this is worth going back to matte for (we know juicy lips are all the rage these days). This is unlike any other matte lipstick, with the promise of a 16-hour transfer-proof, comfortable wear. We didn’t get past testing it over 8 hours but we’re happy to report that this lasted on us all day, under our masks.
First, apply and layer. The color is buildable and the application is smooth. It glides and feels like a lip primer, so expect it to be ultra comfortable. Let it set for about a minute, which is when the magic happens. It’s incredible how it just transforms into the lips. We don’t feel it; it’s as if we’re not wearing lipstick at all. It’s ultralight and it flexes with our lips as we eat, talk, smile, and laugh. It’s like second skin. For the first time ever as well, we had no lipstick transfer on our mask. The color remained intact and intense, we couldn’t believe it was even possible.
This is a win for Dior as much as the beauty industry, given this kind of formulation that’s also clean and sustainable. “This transfer-proof innovation was made possible by the expertise of the Dior laboratories, which assembled their best compatible ingredients to ensure color uniformity and adherence without compromising the natural suppleness of lips, which is preserved,” the brand states.
The Rouge Dior Forever Lipstick is available in your favorite Dior lipstick shades. Ours are 999, Cherie, and Nude Look. Now at Dior Beauty boutiques or simply message +63 927 858 3978 to order. The brand offers free and same-day deliveries for Metro Manila.