When we talk about MUJI, skincare is rarely the first category that comes to mind. For most, this globally loved destination is a Japanese haven for considered living—home to thoughtful household staples, stationery, clothing, and everyday essentials anchored in simplicity and functionality. Yet that same minimalist philosophy has long translated naturally into the world of skin.
At The Editor’s Room featuring MUJI Beauty, we explored the brand’s quietly iconic skincare roster—an edit rooted in clarity, intention, and the quiet efficacy that defines the distinctly Japanese way.
The Brand Philosophy
At its core, MUJI has always championed practical elegance wrapped in minimalist design—a philosophy that carries seamlessly into its approach to beauty. The brand applies the same intention to skincare: straightforward, simple, and effortless. By combining Japanese ingredients and rituals with the comfort MUJI is known for, its newest launches—the Fermented Booster Serum and the refreshed Sensitive Skin Series—offer a clean, thoughtful routine that supports the skin’s natural needs.
The Sensitive Skin Breakdown
To deepen the understanding of sensitive skin, certified board dermatologist and trusted skin expert Dr. Bea Chan-Benavidez discussed its nuances—whether innate or developed over time—and how these distinctions shape proper care. She also highlighted Japan’s long-standing love for rice extract and why J-Beauty continues to push innovation using this ingredient to strengthen and improve skin health.
MUJI’s Beauty Contribution
MUJI’s skincare lineup centers on gentle, minimalist formulas made specifically with sensitive skin in mind. The Sensitive Skin Series removes common irritants—synthetic fragrances, colorants, parabens, alcohol, and mineral oil—and uses ultra-soft natural water from Kamaishi to hydrate even the most reactive skin. The Toning Water delivers deep, soothing moisture, while the Moisturising Milk blends ceramides and five amino acids to strengthen the skin barrier without heaviness. For those who prefer a simplified routine, the All-in-One Gel combines your toner, lotion, and serum in one step using 100 percent naturally-derived ingredients.
The crowd standout—and the brand’s top serum in Japan—is the Fermented Booster Serum, inspired by rice bran,the nutrient-rich outer layer of brown rice traditionally discarded after milling. With over 65 percent fermented rice bran extract packed with seven vitamins and eight minerals, it offers firming, hydrating, and smoothing benefits. Despite its potency, its featherlight texture makes it suitable even for reactive skin.
A Warm Welcome
With MUJI’s thoughtful entry into beauty, guests were reminded that innovation in J-Beauty doesn’t always come from the expected places. Rooted in tradition yet refined with intention, MUJI’s skincare proves that simplicity—when done right—can be just as powerful as complexity.
Booster Serum
₱790, Muji
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Sensitive Skin Toning Water – Moisture
₱170/50ml, Muji
Sensitive Skin Moisturizing Milk – Moisture
₱170/50ml, Muji
