Over the years as a beauty editor, we’ve answered countless questions about this cult favorite, mostly as to why it is as expensive as it is.
The back story: It took over 6,000 experiments in a span of 12 years for aerospace physicist Max Huber to come up with the now legendary product Crème de la Mer. A strange but true story? Huber played sound waves during the fermentation process of his ingredients. When the brand tried to recreate his formula in the early days, they skipped this step till they were prompted to go back to the drawing board because the creams they produced just weren’t as effective. When they reluctantly gave in to playing the sound of a batch of fermenting sea kelp to a new batch while it was fermenting–just like Huber used to do–the formula was unlocked and the creams became thrice more potent. The sound waves apparently help speed up chemical reactions in the formula.
All of La Mer’s key ingredients are also ferments. While other beauty brands may banner similar ingredients to Crème de la Mer, the quality and fermentation process of its key ingredients are what sets the brand apart from the rest. La Mer features a variety of sea kelp called Macrocystis pyrifera. These are hand-harvested from the seas, packed in temperature-controlled containers, and shipped to the La Mer labs on the same day. The Miracle Broth contains this blend of sea kelp, calcium, magnesium, potassium, lecithin, iron, Vitamins, C, E, and B12, plus oils of citrus, eucalyptus, wheat germ, alfalfa, and sunflower, which are all bio-fermented for three to four months, allowing the formula to be extra potent and powerful, easily absorbed, and more concentrated.
More potent versions of the Miracle Broth were discovered and produced in the past several years alongside an improved delivery system, allowing better absorption of ingredients in many key products. Convinced, yet?
