Best of J-Beauty: Naturie

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Naturie Hatomugi Skin Conditioner

BEHIND THE BRAND 

Naturie embraces simplicity by using natural ingredients and this is reflected in its minimalist yet powerful products. Known for their premium formulations, Naturie’s products are deeply hydrating, soothing, and free from harsh chemicals, making them gentle and suitable for all skin types.

TRULY J-BEAUTY

The Hatumogi Skin Conditioner is something we used to hoard in Japan. One in 5 women in Japan swear by the product. Formulated with Hatomugi Extract, which contains 19 types of amino acids, it truly delivers what the brand calls “mochi skin”—soft, supple, and moist. It’s hypoallergenic, gentle enough for sensitive skin, and formulated without alcohol, fragrance, colorant, and sulfate. Apply using your hands, a cotton pad, a spray bottle, or soak a mask with it.

WHY WE LOVE IT

Its versatility is a game-changer—you can use it as a toner, a hydrating mask, or even mix it with other skincare products (just make sure to do so thoughtfully!). Despite its name, there’s no need to be intimidated by the word ‘conditioner’ as this hydration powerhouse has a lightweight formula that absorbs quickly and leaves no greasy residue.

Naturie Hatomugi Skin Conditioner 500ml

P379; MITSUKOSHI Beauty

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