The Gen Z Glow-Up

The new generation is ushering in a new era of cosmetic aesthetics. Here’s what dermatologists have to say about this shift, along with some of the top treatments favored by the generation.
Reading Time: 5 minutes

Aesthetics in cosmetics and dermatology—once a taboo topic in the local scene just a decade ago—has now transformed into an unofficial rite of passage for many Gen Zs. While it isn’t wholly wrong, it raises important questions: When is the right time to dive into skincare, treatments, and procedures? How can they maintain it without compromising their skin at an early age? And what exactly are these young people getting or having done at their go-to clinics? We’re donning our detective caps once more to unfold the latest trend shifts in aesthetics with some insights from our trusted dermatologists, so with that, let the investigation begin!

The Behavioral Shift

In just ten years, attitudes toward aesthetics and dermatology have shifted dramatically. Through social media, beauty enthusiasts have observed the rising popularity of botulinum toxin (commonly known as Botox) and fillers across the globe. In comparison, locally, clients would often go to clinics for curative purposes related. “In the early 2010s, aesthetics [in cosmetics and dermatology] focused more on treating acne and skin diseases like psoriasis and dandruff of the face and the scalp,” shares Dr. Lyn Guiyab, board-certified dermatologist at Aivee Clinic.

Turning our attention to the present, it is clear how the younger demographic has started to see the importance of preventative care above addressing skin damage. A case in point would be their investment in skincare and its long-term benefits, complementing this with occasional facial treatments. Thanks in large part to the internet, Gen Z has developed a keen sense of caring for their skin and sticking to a regimen. A change like this can affect the general view towards aesthetics and dermatology, and it would be best to say that Gen Zs have adopted a very mindful discipline. “People are more open to learning and are talking more about the procedures available in the market,” points out Dr. Anna Palabyab Rufino, board-certified dermatologist at BeautiqueMD.

It is quite admirable to see how Gen Z is more research-driven instead of going along with the trend. This shift in behavior, again, can be attributed to their easy access to information by way of the internet. Still, the Gen Zs are able to take in information with a grain of salt.

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While social media exposes them to numerous treatments, the desire to learn outweighs the urge to fit into a standard. A decade ago, the focus was on achieving fuller lips and prominent cheekbones—think Kylie Jenner circa 2016. But in this era, today’s priorities center on having healthy-looking skin and slowing down signs of aging. Simply put, if the 2010s were all about looking “snatched,” the 2020s are all about embracing the natural.

“People are more open to learning and are talking more about the procedures available in the market.”—Dr. Anna Palabyab Rufino

This shift has had a significant impact on the world of cosmetics and dermatology since they have to cater to the current set of demands. Dr. Rufino and her sister, Dr. Isa Palabyab Imperial, a board-certified dermatologist at Dear Claire Skin, come from different generations and both are quick to point out how the younger, more informed set have an entirely new set of aesthetic preferences and needs.

As opposed to the rather more blatantly Botox-ed faces in the past, Dr. Rufino points out how these days, it’s more common to use significantly fewer amounts of Botox to achieve a more refreshed look; while Dr. Imperial notes how indeed, the concept—and practice—of anti-aging skincare has trickled down early on to the younger generation. Meanwhile, Dr. Guiyab goes on to point out that more and more treatments today are strikingly targeted toward enhancing facial features and improving the skin’s glow.

Doctor’s Analysis

As mentioned, enhancing one’s natural beauty has become the ultimate goal for this demographic. If we were to use dermatology jargon, Dr. Rufino explains, this pertains to the use of skincare and treatments to stimulate collagen and elastin production, significantly improving skin quality by providing better support. The days of desiring hollowed cheeks are behind us; now, a bit of fullness on the cheeks is favored since it shows signs of youth. 

“Results really vary per individual and the quality of the medicine used will really play a very vital role in avoiding possible complications.”—Dr. Lyn Guiyab

One common misconception about Gen Z seeking treatments at a young age is the belief that they intend to permanently alter their features. But this isn’t the case for the majority. Ultimately, it’s about them having that early awareness of aging and are more keen to prevent it, before it’s too late. Taking good care of the skin by having the occasional facial is a good investment, so they won’t have to fuss about it when they get older.

As for invasive treatments, all three doctors emphasized that these should be performed by board-certified professionals, and consultations are a must to ensure that their young clients thoroughly understand the procedure before committing. “Results really vary per individual and the quality of the medicine used will really play a very vital role in avoiding possible complications,” Dr. Guiyab says.

The Gen Z Menu

Now that we’ve covered the “why,” we dive in and find out what Gen Zs top treatments are and hear what our doctors have to say about it. If we’re talking about non-invasive procedures, skin rejuvenating lasers appear to be their top choice since they promote the growth of collagen fibers, resulting in fresh new skin with a smoother, firmer finish. As for invasive treatments, popular options include biostimulators (also known as injectables for collagen production), natural-looking lip fillers, and nose fillers before graduating to rhinoplasty.

“Discuss with your dermatologist what you should avoid and how to make the treatments you just had done last longer.”—Dr. Isa Palabyab Imperial

Popular procedures aside, the treatments given to Gen Zs all boil down to what suits them best and how it will be beneficial for them in the long run. Whether their treatment pick is the “trending” procedure or not, skin concerns remain the priority before enhancements, to prevent the skin from reacting badly. As Dr. Rufino aptly puts it, aesthetics is never a one-size-fits-all type of beat. Likewise, Dr. Imperial advises, “Discuss with your dermatologist what you should avoid and how to make the treatments you just had done last longer.”

The Diagnosis

To sum it all up, we circle back to the three main questions we raised earlier. Firstly, is when it’s the right time to explore cosmetics and dermatological procedures, given how it’s popular among Gen Z. “I think regardless of [what] generation [they come from,] nobody really needs a specific cosmetic procedure unless they want it” says Dr. Imperial. In other words, age isn’t the be-all, end-all deciding factor behind procedures, but one’s individual goal and purpose. “As a dermatologist, I can only suggest what I think would look good on my patients,” she adds. “But at the end of the day, I want them to [arrive at a decision they’ve made] on their own.”

When it comes to maintaining good and healthy skin without compromising it by procedures done at an early age, Dr. Guiyab says that this can be prevented by making themselves more informed, through the right research and guidance from dermatologists. “Have it assessed by the doctor and a trusted provider so that you won’t experience any unwanted side effects,” she continues, adding that taking good care of the skin by opting for a preventive route can lead to healthier-looking skin as one age.

Lastly, what are the young people so keen on getting at their go-to clinics? We’ve learned so far that beyond their choice of treatments, what’s truly worth mentioning is Gen Zs perspective on beauty and how they are utilizing today’s technology to uplift their confidence. Dr. Rufino concludes, “[These days,] people also want to go for a more natural look and are more accepting of their unique features and not just going with trends.” It’s a rather positive shift in the aesthetic conversation, and we’re happy to say that we’re here to support it.

Collage by Dannah Valdezco. Doctor with pencil preparing patient for cosmetic surgery by © Africa images. Hand in Glove Holding Syringe by  © Billion Photos. Lips by © Africa images. Surgery room by © Kittipong Jirasukhanont via canva.com

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