There are few things as confidence-boosting as great hair—and Tsubaki knows this better than most. At the latest edition of The Editor’s Room, the brand unveiled its newest hair heroes: the Premium EX Hair Fall Care & Repair Shampoo and Conditioner, a powerhouse duo designed to restore strength, shine, and resilience. The KOOP Studio in Podium Mall, designed around a modern and experience-focused approach to hair care, served as the perfect backdrop for the debut.
For the uninitiated, Tsubaki has been a Japanese hair care staple since 2006, earning a loyal following for delivering salon-quality results at home. The brand officially entered the Philippine market in 2023 and has since built a reputation for addressing specific hair concerns with targeted care—from the Moist & Repair line for dry, frizzy strands, to Volume & Repair for limp hair, and Intensive EX Repair for bleached or heavily treated locks. Now, it expands its portfolio with the Premium EX Hair Fall Care & Repair range, created to combat hair fall while nourishing, strengthening, and restoring resilience.
An Immersive Hair Experience
During the event, guests experienced the line firsthand with a relaxing wash-and-style service. For me, that meant a personalized session with KOOP hairstylist Alex Ambrocio, who assessed my oily hair type before guiding me through a cleansing and conditioning treatment using the new range. The results were immediate: smoother, shinier strands with a lighter, healthier feel from root to tip. My hair felt silk-soft, looked lush, and had that noticeable bounce that usually only comes after a salon blowout.
The gathering itself carried a spirit of community. Guests swapped personal hair goals, exchanged haircare tips, and captured content in a supportive, upbeat atmosphere. The energy was warm and collaborative; everyone looked incredible with their freshly styled hair. I chose effortless beach waves and felt like a star—just as everyone did with their unique looks.
Expert Tips, Simplified
Celebrity stylist Myckee Arcano was also on hand to share his expert advice, reminding us that the simplest routines are often the most effective. He emphasized the importance of regular trims to prevent split ends, using lukewarm water instead of hot to avoid stripping the scalp, and always protecting hair with heat protectants before styling. He also noted that when it comes to using serums, oils, and conditioners, less is often more—you don’t want to overload your tresses with products.
Adding to this, Christine Jumpay, Assistant Brand Manager of Tsubaki, spotlighted the line’s hero benefit: reduced hair fall with every wash. Powered by camellia flower oil—renowned for its ability to thrive even in Japan’s harsh winters—the formula helps shield hair from friction, stress, and styling damage. Paired with bond restore technology, it strengthens fibers and improves overall hair condition by up to 33 percent, leaving hair resilient, full-bodied, and glossy, like you just had a salon treatment at home.
Whether you’re a beauty enthusiast or simply someone seeking stronger, healthier strands, Tsubaki’s Hair Fall Care & Repair line is all about hair that thrives—volumized, fortified, and luminous from root to tip. It’s a daily ritual that transforms care into confidence, so you can enjoy stronger, healthier hair without the constant worry of hair fall.
Tsubaki Premium EX Hair Fall Care Shampoo 450ml
₱619, Lazada
Tsubaki Premium EX Hair Fall Care Conditioner 450ml
₱619, Lazada
