For decades, Lancôme has been a beauty mainstay—one you might remember from your mother’s vanity, with its elegant bottles, luxurious creams, and that timeless French sophistication. For many, it was also an introduction to skincare (and makeup) worth investing in, beautifully encased in the brand’s signature rose-embossed packaging.
But like the women who’ve loved it, Lancôme has evolved. Today, it continues to honor its heritage while reaching a new generation of beauty lovers—those who crave science-backed results, playful experiences, and a brand that speaks their language. This evolution comes to life in Idôle House, a space where beauty, science, and fun meet in one immersive journey. For this edition of The Editor’s Room, we brought our community together to celebrate the brand’s legacy, discover its latest innovations, and explore the world of Idôle.
Meet the New Génifique Ultimate Recovery Serum
Before stepping into the pink glow of Idôle House, guests at the launch were treated to a “skincare lab” experience to meet Lancôme’s newest star: the Génifique Ultimate Recovery Serum. It’s the next generation of the beloved Advanced Génifique—a formula that has already earned icon status among skincare devotees.
This upgraded version, anchored in the brand’s skin-recovery science, is backed by 27 years of research and five patents. Powered by Beta Glucan—known for its hydrating, soothing, and anti-aging benefits—it’s formulated for skin that needs improved resilience and rapid recovery. It helps rebuild the skin barrier faster, shielding it from daily stressors, while hyaluronic acid delivers intense hydration and licorice extract calms redness and irritation.
The result? Skin that feels smoother, stronger, and more radiant in just a week—and, according to Lancôme’s tests, up to 93 percent barrier repair in an hour.
To prove its prowess, guests took part in the Beta Glucan Crash Test, a mini experiment simulating how aggressors penetrate the skin and showing how Génifique helps reduce their impact.
The hands-on fun continued with the Génifique Skin Test, where guests applied the serum and jotted down observations on “report cards.” Most noted its featherlight texture, quick absorption, and instant glow—making it an easy daily habit for both loyal fans and first-time users.
Stepping Inside the Idôle House
After the science came the play. Guests moved on to the highlight of the event: a fun trip through Idôle House, Lancôme’s biggest and most immersive pop-up of the year.
Inside, every corner invited exploration of the Idôle spirit—Lancôme’s fragrance line designed for women who dream big and live boldly. The Fragrance Discovery Zone helped visitors find their perfect scent match, guided by experts. The Olivia Rodrigo Locker—in honor of the brand’s ambassador—added star power (and plenty of Instagram moments), while makeup stations encouraged playful experimentation with color and glow.
Other highlights included a vending machine dispensing beauty treats, a boutique stocked with Idôle favorites, and photo-worthy content walls to capture the experience. More than just a showcase, the space embodied Lancôme’s belief that beauty should be joyful, empowering, and deeply personal. The Idôle House experience perfectly captures what Lancôme does best: blending heritage with modern beauty energy. It’s a brand that can live on your mom’s vanity yet feel just as at home on your top shelf.
You can experience Idôle House at SM Aura until the end of the month. Want to be part of The Editor’s Room? Join The Beauty Edit Members Club to unlock priority access and stay in the loop.
Lancome Idole Eau de Parfum
P8,950, Lazada
Lancôme Genifique Ultimate Serum 30ml
P5,200, Lazada
Lancôme Idôle Power Eau De Parfum
P9,950, Lazada
