In this edition of the Editor’s Room featuring MITSUKOSHI Beauty, we relive our excitement for Japanese Beauty at J-Cosme, the newly curated beauty section of the luxurious MITSUKOSHI Mall in BGC, Taguig.
This event marks nearly a year since MITSUKOSHI Beauty officially opened its doors in the Philippines, providing Filipino beauty enthusiasts a haven for exploring unique and interesting J-Beauty brands. This time, the focus is on revealing new brands that have joined the vast but carefully curated selection, alongside a deeper dive into the latest J-Beauty trends.
Adding depth to the experience is a session led by the esteemed Mai Okabe, Overseas Cosmetic Buyer of the Isetan Mitsukoshi Ltd. Merchandising Division, who returned to the Philippines a second time to share her insights about J-Beauty and its latest trends, also giving us a glimpse into the exciting future of beauty innovations in Japan. She also revisited the intriguing differences between J-Beauty and its Korean counterpart, K-Beauty, shedding light on J-Beauty’s approach to functionality and emphasis on research, as well as K-Beauty’s trend-driven approach and connection to K-culture.
The event also gave guests a deep dive into the available daily essential brands at MITSUKOSHI Beauty. Okabe shared the philosophies and star products of established favorites like Tsubaki, Senka, K-Palette, Anessa, Naturie, Canmake, and Kate Tokyo, highlighting all the must-try products to kickstart their J-Beauty journey.
Okabe revealed the must-know, brand-new additions available exclusively at MITSUKOSHI Beauty: Public Organic, Super Million Hair, and Kobako. Guests were introduced to these exciting newcomers to the Philippine market, with Okabe telling us all about the unique formulas and philosophies they bring to the table.
Afterward, guests also had the chance to explore the vast and vibrant beauty section, having been enriched with deeper knowledge and newfound product discoveries. Whether you’re a seasoned J-Beauty fan or just exploring more options, MITSUKOSHI Beauty offers a platform to discover new J-Beauty brands, understand the latest trends, and find the perfect products to match your unique needs.
