In this edition of The Editor’s Room featuring Pure Culture, clean beauty was celebrated among skincare enthusiasts as they experienced the brand’s latest release, the Velvet Veil Moisturizing Matte Face Oil, and completed a guided facial practice they can easily replicate at home.
For those who indulged in various wellness routines during the pandemic, you might recall the buzz around gua sha and its immediate benefits when done correctly. While some picked it up out of curiosity, others studied its entirety to truly harness its effects—and this is where Pure Culture steps in.
The program started with Kim Reyes-Palanca, one of the co-founders of Pure Culture, and Alexandra Santos, the co-founder of Face Sculpt, who shared insights on the long-term benefits of gua sha and the importance of doing it consistently. Aside from reducing water retention, this method can also help depuff, detox, lift, and sculpt the face. Think of it as a facial treatment you can enjoy right at home!
In true Pure Culture fashion, the practice of gua sha was leveled up by way of their newly released product, the Velvet Veil Moisturizing Matte Face Oil, which has a multifunctional ultra-matte formulation, so no need to stress about the heavy feeling face oils usually give. Packed with PhytoOmega, Squalene, and Sunflower Seed Oil, it provides a boost of moisture without leaving a greasy feel. We were able to put this to the test during the event as guests gave the face oil a go during the session, and lo and behold, it felt definitely lightweight and matte.
While one can opt to use the Velvet Veil Moisturizing Matte Face Oil as a makeup primer or a gentle makeup remover, using it with Pure Culture’s Rose Quartz Gua Sha will help one achieve a lifted appearance, too. Palanca herself demonstrated the Pure Culture Gua Sha ritual to show guests how they can fully experience its benefits.
In addition to the extensive talk from Pure Culture, an express facial from Face Sculpt was available for those who wanted to see the immediate effects of both the gua sha and face oil. To cap off the day, everyone enjoyed a fun, girlhood-centric activity by creating their own bracelets with Russet Accessories.
Overall, it was the perfect way to unwind and discover some great skincare tips done with a fun and engaging twist. ‘Til the next!















































































