All Articles – Page 18 – The Beauty Edit

The Intentional Deconstruction of the ISSY Fragrances

For ISSY, fragrance is more than scent—it’s a story, an intention, and a wearable expression of identity. By deconstructing a single perfume into three distinct yet harmonious expressions, co-founder Joel Andrade invites us to see fragrance not as a final statement, but as an ongoing dialogue with the self. In this exclusive interview with The Beauty Edit, he shares how breaking a scent apart can reveal not just the layers of perfume—but the layers of who we are.

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