When I reflect on the journey of building The Beauty Edit, one word comes to mind: purpose. From the beginning, this venture wasn’t just about creating a beauty platform. It was about filling a gap, challenging conventions, and elevating standards. We sought to reimagine what a beauty brand could be—not just a business but a community built on trust, integrity, and genuine connection.
Starting with no capital, just a vision, and the lessons I carried from my media career, I knew we had to approach everything with intention. I learned from great mentors that success comes from doing exceptionally well wherever you are planted and working with unwavering passion and purpose. When I saw an opportunity to connect the beauty and communication worlds in a fresh, meaningful way at a time when it was needed, I knew I had to give it a try. We brought the quality known to print magazines to social media, meeting our audience where they already were, and pioneered something that would amplify how editors, creators, consumers, and beauty brands connect.
Our values have always been our compass. We care deeply about quality—not just in the products we share or the projects we work on, but in how we connect with people. Who we are online is exactly who we are or try to be in person—approachable, fun, kind, and intentional. We try to lead with heart and let what we do speak for itself.
We are most grateful to this community—a vibrant mix of editors, experts, creators, industry professionals, and of course, beauty fanatics who inspire everything we do.
middle of the pandemic. Year 2 was themed The Beauty Edit Cinema, our first face-to-face bash. Last year allowed us to bring more people together.
When I recently spoke about The Beauty Edit’s journey and our approach to branding, one key point resonated deeply: Success isn’t about competition; it’s about progress. By staying true to who you are and continuing to innovate, you create a path that inspires others to raise the bar—not by imitating, but by discovering their own voices. Our mission has never been about becoming the biggest but making an impact where it matters. Whether it’s through curating beauty boxes that feel personal, hosting events that always aim to impart something new or sharing stories that empower and inform, every step we take is guided by a simple goal: to contribute something meaningful to the industry and to genuinely connect with and support editors, creators, industry leaders, and beauty enthusiasts.
Our mission has never been about becoming the biggest but making an impact where it matters.
It’s hard to believe it’s been four years since The Beauty Edit began. In that time, we’ve curated beauty boxes we’re so proud of, hosted countless events that brought us closer to you, and shared stories that continue to inspire us. And yet, it always feels like we’re just getting started.
That’s the magic of beauty—it’s constantly evolving. There’s always something new to discover, something fresh to explore, something exciting to talk about. It keeps us curious, energized, and motivated to stay on our toes and give you our very best.
Here’s to the journey so far and all the beauty still ahead.
