Welcome to The Beauty Edit Honor Roll ™️, our year-end tribute to the trailblazers redefining the beauty industry. This series celebrates the personalities, publications, brands, and leaders who have sparked inspiration, broken barriers, and left a lasting mark on the world of beauty. Curated through votes from The Beauty Edit team and a panel of industry experts, The Beauty Edit Honor Roll™️ 2024 is a proud testament to Filipino ingenuity, creativity, and exceptional talent.
As the year ends and we look back on our favorite beauty products and trends in 2024, we can’t help but acknowledge the content creators who brought them to our attention in the first place. While their feeds may showcase a world of fun and glamour, the reality is far more demanding. Behind the scenes, these creators work hard testing products, creating looks, and even expanding their reach through collaborations and new businesses—all to provide audiences with valuable insights and help them better discern which products truly deserve a spot in their routines.
In this edition of The Beauty Edit Honor Roll, we recognize the content creators who have made the biggest impact on the beauty industry 2024. From their standout projects to the unique ways they connect with their audience, we highlight what makes these creators game-changers in the beauty space.
Marj Maroket

With her commitment to reviewing the latest releases and finding inexpensive dupes for luxury or hard-to-find international products, it’s no wonder that Marj has become a fan-favorite creator. Her TikTok feed is a treasure trove of straightforward, easy-to-digest videos that cater to both beauty enthusiasts and casual makeup dabblers alike. We also love how she takes her audience to events with her, allowing them a sneak peek into the life of a beauty influencer.
But it’s not just her beauty content that makes her stand out. She shares bits of her personal life that we can all relate and aspire to—from her travels around the world to her wedding preps. Her authenticity shines through, even behind the camera, making her content feel genuine and endearing. This year, Marj hit a milestone with her Happy Skin collaborations, launching an eyeshadow palette and brush kit.
Pat Cortez

There’s something refreshing about a content creator who’s not afraid to experiment with her looks—whether it’s her makeup, hairstyle, or fashion choices. In fact, that’s what makes Pat Cortez so captivating and exciting to watch. Effortlessly transitioning from soft and delicate to edgy and avant-garde, she pushes creative boundaries with every transformation. Her ability to craft stunning, otherworldly looks and her mastery of innovative techniques firmly establish her as a trailblazer in the beauty space.
Pat is someone we can’t get enough of—and clearly, beauty brands feel the same way. She’s modeled for Vice Cosmetics, r.e.m beauty, Lucky Beauty, and Issy, with the brand’s Creative Makeup Visionary Slo Lopez even calling her a muse.
Kai Javier

What do you get when you combine a bubbly attitude with an expert understanding of makeup and skincare? You get Kai Javier. Watching her reminds us just how fun makeup can be. The snappy editing, the playful humor, and Kai’s warm smile—her videos make us feel like we’re watching our BFF dish about her favorite products.
Last July, The Beauty Edit got an exclusive tour of Kai’s beauty room, and it was clear just how passionate she is about sharing her love for beauty. “I just want to teach people how to do their makeup. I just love teaching,” she shared. Her inviting TikTok videos reflect this passion, blending expertise with fun to inspire and educate her audience.
Nate Javier

Scrolling through Nate Javier’s TikTok, you’ll find a mix of knowledgeable beauty advice, fun get-ready-with-me videos, personal life updates, and everything in between. What makes Nate so compelling to watch is that his expert makeup techniques are backed up by his experience as a pro makeup artist—he did, after all, apprentice under celebrity makeup artist Albert Kurniawan.
Beyond his artistry, Nate’s openness about his personal life adds another layer of relatability. From sharing his weight loss journey to discussing his experiences with surgeries, he’s refreshingly candid and authentic. All of this is wrapped in his signature charm and lighthearted personality, making him a joy to watch.
Teree Daisuke

Vibrant and full of energy, Teree Daisuke has totally won us over with his beauty looks, hilarious mukbang videos, and unpredictable makeup challenges. If you’re a makeup beginner, he’s a total must-watch, offering practical tutorials on everything from contouring techniques to essential starter products and mascara routines.
Last October, Teree took his passion a step further by launching his own hair accessories brand, Tillo MNL. The brand carries everything from brushes and headbands to claw clips, and, of course, seamless clips—perfect for keeping your hair out of your face when you’re doing your makeup.
Ruzz Melendez

For all things skincare, we tune into Ruzz Melendez’s TikTok. His science-backed advice and product recommendations break down even the most intimidating skincare concepts, making them accessible for beginners. From ingredients and formulations to product layering, he’s not afraid to get technical and detailed—to help you achieve your skin goals with confidence.
What sets him apart is that instead of overloading us with information, he makes quick, snappy videos that delve deep into a single topic, making it so much easier to understand. Beyond recommending products, Ruzz explains how to use them effectively, ensuring your routine works best for your skin.
JBV Correa

If you love local, then you’ll love JBV Correa—his content centers on Filipino skincare and makeup products with budget-friendly recommendations being his signature niche. He’s particularly known for reviewing and recommending one specific product category: sunscreen. We all know how important sunscreen is in our daily routines, and JBV hammers it home with his insightful skincare content.
His videos show you the best sunscreens that don’t leave a white cast, feel great on the face, and protect your skin from harmful UV rays—super important in a tropical country like the Philippines. He doesn’t stop at recommendations; he also shares tips on how to apply sunscreen properly, how much to use, and where to apply it for maximum effectiveness.