In this edition of The Editor’s Room featuring FRESH, we kicked off the summer season with the Super Fresh Summer Lab—bringing together beauty fanatics and content creators for a relaxed afternoon of summer-ready tips, hands-on fun, and a closer look at the FRESH lineup everyone’s reaching for this time of year.
The event opened with a burst of sunny energy, inviting guests to engage with interactive stations—from designing custom charms to personalizing hydration bottles and joining quick games that let everyone tap into their playful side, creating a lively, refreshing atmosphere throughout the afternoon.
Eileen Shi, Business Development Manager of Healthy Innovation Distribution Inc., shared how the brand has carved out a loyal following through reliable and accessible personal care essentials. With a lineup that includes fragrance mists, sunscreens, skin tints, and hair mists, FRESH keeps beauty simple and easy to incorporate into everyday routines—perfect for summer, when we want products that are light, quick, and comfortable.
To show what FRESH products look like in action, we handed things over to the FRESH Summer Squad, a lineup of content creators who brought their personalities (and product picks) to the table. Each shared how their go-to FRESH items seamlessly fit into their routines, blending beauty with convenience and self-expression.
First off, MJ Perez introduced his top picks from the K-Aloe Ice line, including the high-SPF Sun Stick and Niacinamide Cooling Sunscreen. He told us how these products provide reliable protection without the heavy or sticky feeling often associated with sunscreens—something every outdoor enthusiast can appreciate. He especially highlighted how FRESH makes beauty practical and comfortable, even in the hottest months.
Joselle Alandy then walked us through a more sensory journey with her go-to fragrances—from the Cherry Almond Perfume Scrub to the ScentLab Fragrance Mists and FRESH Hair Mists. For her, the right scent can transform an ordinary moment into a self-care ritual. With FRESH, she gets to express herself with products that are as personal as they are functional—perfect for those carefree summer days.
Teree Daisuke keeps his routine sun-smart and stress-free with FRESH’s clever trio: The FRESH Color Adapt Lip and Cheek Tints for a hint of color, Mattifying Skin Tints for breathable coverage, and the Cover It All Concealer —a hardworking formula packed with 5x vitamins to brighten as it covers. These products, he pointed out, let him achieve a polished look with minimal effort—ideal for the busy summer days when time is limited but you still want to look put-together. He also introduced us to the Breath Mists, a refreshing must-have for quick touch-ups on the go.
Finally, Kimpoy Feliciano shared his experience with FRESH’s grooming essentials for men, focusing on the ScentLab Body Mists and HairLab Texturizing Sea Salt Spray. What he loves most about the ScentLab Body Mists is that they’re made with 4 percent fragrance oil, giving them lasting power of up to eight hours—long-wearing without being overpowering. For his hair, he swears by the Texturizing Sea Salt Spray, which gives his look natural texture and body with minimal effort.
We wrapped the day up on a high, with guests leaving with both their personalized keepsakes and new go-to products to try. But more than anything, the event reminded everyone what FRESH does best—making beauty feel easy, natural, and something you can actually have fun with.
