In a recent edition of The Editor’s Room featuring FineToday, The Beauty Edit invited members to experience an immersive journey through the beauty philosophies of Japan, bringing together Senka, Tsubaki, and Fino in a multi-sensory beauty event that gave everyone an experience in learning the “why” behind the formulations, the philosophies, and the techniques that make Japanese beauty so enduring.
We began with a deep dive into skincare with Senka. Esteemed dermatologist Dr. Mitch Tanchiong, walked us through the guiding principles of Japanese beauty—how it’s often about simplicity, subtlety, and formulas that work with the skin rather than against it. She then unpacked the key ingredients of Senka Perfect Whip cleansers, the No. 1 facial cleanser in Japan for 10 consecutive years, highlighting the formulas that deliver a thorough yet non-stripping cleanse, a hallmark of the brand’s approach. Her insights taught us why products like the Senka Perfect Whip have become staples in so many beauty routines: they work quietly and effectively, and leave skin feeling balanced and hydrated.
The conversation then turned to hair. Myckee Arcano, hairstylist, shared his take on achieving polished, celebrity-level hair at home—starting with the basics. His advice was refreshingly accessible—good hair doesn’t have to be complicated but it does begin with proper prep. Myckee spoke about how Tsubaki’s premium shampoo and conditioner duos, enriched with camellia oil, can nourish and smooth the hair to create the ideal foundation for styling. It’s that subtle, often overlooked step—choosing the right shampoo and conditioner—that can make all the difference when aiming for hair that looks and feels healthy even under the heat of styling tools.
Finally, we were introduced to Fino—a brand many of us have been eyeing on trips to Japan, now finally available here in the Philippines. Ida Siasoco, hair and makeup artist—and a curly-haired girl herself—shared tips on how to care for and style textured hair. She shared her take on styling prep—how to protect hair from heat, maintain its health, and achieve a polished finish. Ida highlighted how the Fino Premium Touch Hair Mask and Premium Touch Hair Oil can prep hair for styling, especially for those managing curls, by providing moisture, reducing frizz, and adding shine. She even treated us to a live styling demonstration, showing how the Premium Touch Hair Oil could bring a polished finish to a variety of looks, whether that’s smooth and straight styles or defined curls. Everyone got to see firsthand how the Premium Touch Hair Oul could add that final touch of shine and control—proof that the right prep products can enhance your styling routine even if you’re just doing it at home.
Throughout the afternoon, what stood out was the Japanese beauty philosophy that each FineToday brand represented: an approach grounded in care, simplicity, and respect for the natural state of your skin and hair. By bringing Senka, Tsubaki, and Fino closer to Filipino beauty lovers, FineToday helps incorporate the gentle, purposeful spirit of Japanese beauty into our local routines, showing us that beauty can be simple without sacrificing quality.
