These buzz-worthy brands have raised the bar for Filipino beauty with their iconic releases, viral collaborations, and meaningful brand visions.

As the beauty landscape evolves, so do the rules. Here’s how to make the right impression at PR events—straight from an industry expert.

Are today’s tastemakers rising from Instagram grids and TikTok feeds? As the roles between editors and influencers converge, how will cultural leadership look in the future?

In just three years, Hailey Bieber’s Rhode has gone from celebrity startup to industry powerhouse. We take a closer look at the strategy behind its success—and the lessons other beauty brands can’t afford to miss.

From their guiding values to buying behavior, Millennials and Gen Z are redefining the rules of beauty. This piece unpacks their differences—and how brands and retailers are decoding the new playbook in a billion-dollar market.

The reformulations, the collabs, the renewed cool factor—M.A.C is writing its next chapter while reminding us why it became iconic in the first place.

The beauty industry is in the midst of a pivotal shift, as digital and physical worlds seamlessly converge at every touchpoint. In this piece, we look at how brands and retailers are redefining the rules—making omnichannel the new blueprint for beauty’s future.

Between em dashes and existential dread, your Stunning Satire Specialist—yes, a real human, thanks for asking—navigates the blurred lines of authorship, artistry, and AI. It’s a world where efficiency costs you your identity, and originality is just another pattern in the data.

For 200 years, Isehan has turned the rare crimson glow of beni into a beauty legacy. Today, it carries that heritage into modern icons like Kiss Me, Heroine Make, Heavy Rotation, and Sunkiller—captivating fans across Asia and beyond.