Industry Our First Beauty Consumer Study Proved Us Right—and Wrong At Cosmobeauté Philippines 2026, we presented our first formal study of the Filipino beauty consumer—built not on what we assumed about her, but on what she told us herself. By Nicole Morales Reading Time: 3 minutes
Industry When Familiar Brands Fade: Inside P&G’s Exit from Key Local Categories The departure of Pampers, Whisper, and Tide Bar signals a deeper shift in how Filipinos choose, switch, and spend today.
Industry The Curious Case of the Perfectly Flawed AI Influencer The rise of AI influencers like Lina, a.k.a. @lina.lately, reveals not just the promise but also the shortcomings of this new wave of digital influence—and the urgent need to imagine something more disruptive and authentic.
Industry The Wonderful (And Wasteful) World of PR Not a call to stop sending us PR, though! A must-read for creators, editors, and brands alike.
Industry Inside The Poppys: What Went Down at The Big Beauty Bash 2025 Beauty owned the stage at The Beauty Edit’s annual year-ender, headlined by The Beauty Edit Pop Awards—a.k.a. The Poppys. If you missed the show, here’s the full rundown.
Featured, Industry The Beauty Edit Pop Awards 2025: Celebrating Industry Wins That Set The Bar From inventive campaigns to high-impact events, F-Beauty brands and their partners delivered experiences that placed audiences at the center.
Industry The Beauty Edit Pop Awards 2025: The Brands That Topped The Charts These buzz-worthy brands have raised the bar for Filipino beauty with their iconic releases, viral collaborations, and meaningful brand visions.
Industry Eventiquette: The New Rules of Attending PR Events, According to an Insider As the beauty landscape evolves, so do the rules. Here’s how to make the right impression at PR events—straight from an industry expert.
Industry Editors and Influencers Are Swapping Roles—Who’s Leading Culture Today? Are today’s tastemakers rising from Instagram grids and TikTok feeds? As the roles between editors and influencers converge, how will cultural leadership look in the future?
Industry Rhode Rules: Lessons from Hailey Bieber’s Beauty Brand Breakthrough In just three years, Hailey Bieber’s Rhode has gone from celebrity startup to industry powerhouse. We take a closer look at the strategy behind its success—and the lessons other beauty brands can’t afford to miss.
Industry The Great Beauty Divide: Millennials vs. Gen Z From their guiding values to buying behavior, Millennials and Gen Z are redefining the rules of beauty. This piece unpacks their differences—and how brands and retailers are decoding the new playbook in a billion-dollar market.
