Industry Who Is the Filipino Beauty Consumer, Really? She knows what she wants, what she'll spend, and exactly when she's done with a brand. The Beauty Edit surveyed over 300 beauty enthusiasts to find out what that actually means for the industry. By Justine Gaerlan Reading Time: 4 minutes
Industry M.A.C Is Cool Again: The Legacy Brand’s Modern Reign The reformulations, the collabs, the renewed cool factor—M.A.C is writing its next chapter while reminding us why it became iconic in the first place.
Industry Selling Beauty in 2025: Why Online vs. Offline Is No Longer the Question The beauty industry is in the midst of a pivotal shift, as digital and physical worlds seamlessly converge at every touchpoint. In this piece, we look at how brands and retailers are redefining the rules—making omnichannel the new blueprint for beauty’s future.
Industry I, Robot: The Guilt and Discomfort of Writing in the Age of AI Between em dashes and existential dread, your Stunning Satire Specialist—yes, a real human, thanks for asking—navigates the blurred lines of authorship, artistry, and AI. It’s a world where efficiency costs you your identity, and originality is just another pattern in the data.
Industry The Shade That Lasted 200 Years: Inside Isehan’s Japanese Beauty Legacy For 200 years, Isehan has turned the rare crimson glow of beni into a beauty legacy. Today, it carries that heritage into modern icons like Kiss Me, Heroine Make, Heavy Rotation, and Sunkiller—captivating fans across Asia and beyond.
Industry Dear Carrie Bradshaw, Andy Sachs, Rebecca Bloomwood… Thanks for the Dream Job Before they had their first bylines, they met the women who ran in heels and chased chaos—fictional writers and editors who made them fall in love with the gloss of magazine life. We asked a new generation of writers to write letters to the heroines who first sparked their publishing dreams.
Industry KOL, Influencer, Creator: What’s the Difference—and Why It Matters In a digital landscape ruled by views, likes, and shares, influence isn’t one-size-fits-all. We break down the key differences and overlaps between KOLs, influencers, and creators—and how brands can choose the right partner for their next campaign.
Industry When Pride Is More Than Marketing: What Real Allyship Demands Pride was never meant to be a marketing moment. Here’s how brands can stop chasing clout and start showing real support—all year round.
Industry Celebrating Every Hue: Pride in the Beauty Space 2025 This year, Pride beauty looked inward. Campaigns were more community-rooted and more mindful of who was being seen and heard. In this feature, we spotlight the initiatives that embraced collaboration and genuinely connected with the people they set out to represent.
Industry The Long Road to Equality: Where the SOGIESC Bill Stands in 2025 Filed. Refiled. Debated. Delayed. For over two decades, the SOGIESC Equality Bill has gone in circles—while LGBTQIA+ Filipinos continue to live without legal protection.
Industry Beauty in Progress: Inside Cosmobeauté Philippines For brand founders, artists, and beauty lovers alike, Cosmobeauté was a unique chance to connect, discover, and see what’s next in the fast-evolving local beauty space.