From imported beauty products and natural remedies, to award-winning formulations and made-for-Filipino-complexions beauty, we've come a long way.

Gone are the days when the dictators of trends were only led by a select few—the biggest brands, the beauty experts, and the celebrities. Today, there’s a new force to be reckoned with in the beauty-sphere, influencing brand behavior: meet the Gen Zs.

It might've taken us a while to notice it: Our backyard is a treasure trove of skin-nourishing goodness. From the pili tree to the coconut, the Philippines offers abundant resources that fuel the F-beauty buys we swear by.

A pioneer and tastemaker in luxury living and premium fashion and beauty, we have Rustan's to thank and the Tantoco family's story to know and be inspired by.

The clean movement has changed everything we know about skincare and cosmetics, but how do brands earn their stripes and make their marks?

In the age of TikTok, social media, and content creation, are traditional beauty journalists replaceable or even obsolete?

What does it take for a brand’s products to trend online? Is it mastery of marketing or sheer luck? The Beauty Edit chats with representatives from three different brands who have countless beauty junkies praising their offerings.

Behind the glossy beauty editorials and endless array of beauty products to try, we explore the role—and the evolution—of the beauty editor through the years.

There's Selena's Rare Beauty making an impact. The gender-bender Calvin Klein. The luxury beauty favorite, Dior. Thanks to these game-changers, beauty will never be the same.

More and more dermatologists are entering the business of content creation—debunking myths and educating consumers. As more people turn to their wisdom, others now ask: Can content creation co-exist with practicing medicine?